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NutriCult is born from a collaboration between Sundyota Numandis and Prowise Healthcare, with an aim to simplify science-backed and nature-derived wellness.

At the heart of Nutricult

Our purpose, your progress

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The visionaries behind Nutricult

Ketul Shah

Rikesh Kothari

Co‑founder and Managing Director of Prowise Healthcare, Rikesh’s two decades of entrepreneurial leadership have grown the brand into 35+ countries. With an MBA from Cardiff University, he champions digital innovation, premium ingredient sourcing, and strategic market expansion under strict UK GMP standards.

Ketul Shah

Geet Arora

An alumnus of ISB and BITS Pilani, Geet brings 10+ years in life sciences and D2C brand building. He leads R&D, commercialisation, and B2B partnerships, overseeing clinical validation, IP management, and infrastructure projects that turn innovative ingredients into trusted health solutions.

Ketul Shah

Ketul Shah

A B2B marketing and operations strategist with 20+ years in probiotic and nutraceutical sciences, Ketul aligns people, products, and processes to drive sustainable growth. His NMIMS‑ and ISB‑honed expertise has unlocked new markets, research alliances, and long‑term value across global partnerships.

Our seal of excellence

We are proud to hold prestigious certifications, including:

FSSAI GMP Certified FDA Approved ISO Certified FSSC 22000
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Folic acid must convert to active 5-MTHF via the MTHFR enzyme; common MTHFR variants reduce this conversion by 30 to 70 percent. Women with...
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Calcium Deficiency After 30: Bone Biology, India's Best Sources, and Your Complete Protection Plan

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Most nutritional deficiencies in Indian adults sit in the grey zone — within laboratory reference ranges but below optimal function. MCV in a CBC...
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Folate
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Methylfolate

Folate vs Folic Acid: MTHFR Variants, Methylfolate, and Getting Supplementation Right

Folic acid must convert to active 5-MTHF via the MTHFR enzyme; common MTHFR variants reduce this conversion by 30 to 70 percent. Women with...
Iodine Deficiency & Thyroid Health
health
Iodine Deficiency
Thyroid Health

Iodine Deficiency and Thyroid Health in India: Who Is Still at Risk and What to Do

India's salt iodization programme reduced visible goitre but left sub-clinical deficiency in rock-salt users, those in iodine-poor geological zones, and pregnant women who need...
Calcium Deficiency
bone health after 30 India
calcium deficiency India
calcium supplements India

Calcium Deficiency After 30: Bone Biology, India's Best Sources, and Your Complete Protection Plan

Peak bone mass is achieved between ages 25 and 30; supplementation cannot restore bone capital never deposited. Most Indians consume 400 to 600 mg...
Omega-3 Deficiency in India
Omega-3 Deficiency
Omega-3 Deficiency in India

Omega-3 Deficiency in India: Why ALA Cannot Replace DHA and What Actually Works

ALA from flaxseed and walnuts converts to DHA at under 5 percent efficiency — and drops further with high omega-6 from sunflower oil. DHA...
How to Read Your Blood Test Report: Complete Guide to Nutritional Deficiency Markers
blood test
Nutrition
Vitamin D

How to Read Your Blood Test Report: Complete Guide to Nutritional Deficiency Markers

Most nutritional deficiencies in Indian adults sit in the grey zone — within laboratory reference ranges but below optimal function. MCV in a CBC...