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NutriCult is born from a collaboration between Sundyota Numandis and Prowise Healthcare, with an aim to simplify science-backed and nature-derived wellness.

At the heart of Nutricult

Our purpose, your progress

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The visionaries behind Nutricult

Ketul Shah

Rikesh Kothari

Co‑founder and Managing Director of Prowise Healthcare, Rikesh’s two decades of entrepreneurial leadership have grown the brand into 35+ countries. With an MBA from Cardiff University, he champions digital innovation, premium ingredient sourcing, and strategic market expansion under strict UK GMP standards.

Ketul Shah

Geet Arora

An alumnus of ISB and BITS Pilani, Geet brings 10+ years in life sciences and D2C brand building. He leads R&D, commercialisation, and B2B partnerships, overseeing clinical validation, IP management, and infrastructure projects that turn innovative ingredients into trusted health solutions.

Ketul Shah

Ketul Shah

A B2B marketing and operations strategist with 20+ years in probiotic and nutraceutical sciences, Ketul aligns people, products, and processes to drive sustainable growth. His NMIMS‑ and ISB‑honed expertise has unlocked new markets, research alliances, and long‑term value across global partnerships.

Our seal of excellence

We are proud to hold prestigious certifications, including:

FSSAI GMP Certified FDA Approved ISO Certified FSSC 22000
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